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Dear <$salutation$> Marketing in tough times...Over the past month we've heard a great deal about the impact of the credit crunch on UK business. So what can we do about it? This month's issue has at least some of the answers. US marketing guru Alexandria Brown gives her views on the lessons to be learned from TV advertising: why, and how, it works and how you can use the same principles in your own marketing. Ari Galper concludes his eye-opening tips on cold calling with another startling piece of advice - why you shouldn't try to close a sale at the end of the call... And Bernadette Doyle invites you to choose between a front page story in a national newspaper and a permission based list of 1,000 people. (So which would you choose?) Now read on and find out more…! Chris Barnard, Managing Director, P-tek Development Solutions Ltd Our people are our strengthPeople are our business – not only our clients, but also the experienced team of consultants at our core. Each month, our spotlight falls on one of them. This time, it’s Katherine Saltmarsh’s turn. More… For more information, contact P-tek Development Solutions Ltd on 08448 011 733 or by e-mail Top tips for MayAlexandria K Brown
Ari Galper The final in this series of Ari Galper’s great cold-calling tips. You might think it’s in the bag, but be careful! More… Bernadette Doyle Bernadette Doyle of Client Magnets has a little marketing question for you: is reaching a maximum number of people in one go the best way to ensure success? You might be surprised by her answer. More… For more information, contact P-tek Development Solutions Ltd on 08448 011 733 or by e-mail Getting that edgeHere’s the latest about business and management training courses on offer at the University of Essex this month. More…For more information go to their website or send them an e-mail. Need to book a room?
For conference room bookings close to Ipswich town centre, please call: Taking it furtherDid you find something useful in this newsletter? If so, why not forward it to a friend, and let them sign up for their own copy? If anything in this newsletter is of interest to you or if you want any further information about P-tek Development Solutions Ltd and what we could do for you, please call us now on 08448 011 733. Alternatively, you can e-mail us or visit our website. We'd be delighted to hear from you!
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P-tek Development Solutions Ltd
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Alexandria K Brown, online entrepreneur, shows how ‘trash TV’ can be a useful marketing tool if you know how to utilise it properly. Her focus may be American, but her secrets for success will apply wherever you might be. 